Executive Management

If ever there is a testimony to the all-American success story, inventor and entrepreneur Fred Wagenhals has lived it. In a career spanning more than five decades, Wagenhals, by the age of 21, had established his reputation as an innovator with the various inventions he designed, built, and patented. Those inventions included a two-man, jet-pumped boat design used in jet ski watercrafts; 1:3-scale, gas-powered mini-cars used in various television shows and films; a computerized motor that powered the mechanical bulls popularized by the 1980 move Urban Cowboy, the Jolly Rancher motorized stagecoach; and the NASCAR die-cast miniature collectable cars, to name a few.

Rob Wiley was appointed Chief Financial Officer on January 14, 2019. He previously served as the Controller since May 2018 and was responsible for the accounting department, including external financing reporting, compliance, accounting policy, and tax accounting.

Jared R. Smith joined AMMO, Inc. in January 2023 as COO and President, bringing a wealth of management and C-Suite experience to the AMMO team.

Mr. Wagenhals has been AMMO’s Executive Vice President since 2016 and has significant experience in marketing and contract manufacturing, as well as overseeing companies’ day- to- day operations and production. He oversaw the construction and completion of AMMO’s 185,000 square foot world-class ammunition manufacturing facility in Manitowoc, WI, which opened on September 22, 2022.

Anthony Tate joined AMMO Inc. in March of 2020 with more than a decade of experience in the shooting sports industry. Currently, Mr. Tate serves as AMMO’s Vice President of Sales & Marketing, responsible for managing all brands, distribution channels, and deployment of sales for AMMO, Inc. Mr. Tate has developed thousands of successful relationships throughout the nationwide FFL network ranging from distributors to big box retailers.

Previously, Mr. Tate served as AMMO’s Director of Sales, responsible for managing the company’s key national accounts, and supplier relationships worldwide. In 2006, he won the U.S. Army Scholar Athlete Award while earning his B.S. in Exercise Science.

Beth Cross is a highly accomplished executive with more than 20 years of multi-channel online and big-box retail experience. Her expertise of consumer purchase behaviors from her decades of advancements at retail box stores including Walmart, Bi-Mart and Sportsman’s Warehouse was imperative to bring GunBroker.com to the next level.

Ms. Cross began her retail career in 1998 spending 12 years in leadership roles within store operations focusing on visual merchandising, freight management, and customer relationships. She spent nine years in merchandising roles negotiating contracts and using analytics and marketing to drive record sales. Her vision to infuse efficiencies increased sales at every position, exponentially.

Ms. Cross joined AMMO, Inc. in May of 2021 after the acquisition of GunBroker.com®. Since joining the AMMO, Inc. management team, her primary focus has been to analyze and optimize the GunBroker.com platform and integrate analytics to carve paths to increase sales and improve the shopper and seller experience.

In May of 2022, Ms. Cross was promoted to Chief Operating Officer of GunBroker.com. During her short time at GunBroker.com, she has put GunBroker.com on a fast track to increased sales, efficiencies across the board from customer service, to financials, and marketing and advertising.