Beth Cross is a highly accomplished executive with more than 20 years of multi-channel online and big-box retail experience. Her expertise of consumer purchase behaviors from her decades of advancements at retail box stores including Walmart, Bi-Mart and Sportsman’s Warehouse was imperative to bring GunBroker.com to the next level.
Ms. Cross began her retail career in 1998 spending 12 years in leadership roles within store operations focusing on visual merchandising, freight management, and customer relationships. She spent nine years in merchandising roles negotiating contracts and using analytics and marketing to drive record sales. Her vision to infuse efficiencies increased sales at every position, exponentially.
Ms. Cross joined AMMO, Inc. in May of 2021 after the acquisition of GunBroker.com®. Since joining the AMMO, Inc. management team, her primary focus has been to analyze and optimize the GunBroker.com platform and integrate analytics to carve paths to increase sales and improve the shopper and seller experience.
In May of 2022, Ms. Cross was promoted to Chief Operating Officer of GunBroker.com. During her short time at GunBroker.com, she has put GunBroker.com on a fast track to increased sales, efficiencies across the board from customer service, to financials, and marketing and advertising.